Title of Presentation: Marketing Pro Bono Work to Law Students

Names of all Presenters: Paul McKeown

Short Abstract: This paper aims to examine the attitudes of students towards pro bono work and whether pro bono opportunities are marketed appropriately to students.

The presenter will draw upon the published research as well as data collected from undergraduate law students at Northumbria University to engage debate as to why law students undertake pro bono work whilst at law school. The paper consider how law schools market pro bono opportunities to law students and will encourage debate as to whether capacity to undertake pro bono work can be increased by encouraging more students to engage in pro bono activity through better marketing.

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